![]() ![]() ![]() The YouTube beauty community is arguably the most scandal-prone on the platform. But while these scandals and the memes they've spawned are deeply embroiled in internet capitalism, they're not actually about money. From a strictly monetary point of view, it's a rather poor form of protest-the only wallet they're hurting is their own, and often the meme just becomes a form of free advertising for the person or organization they're attempting to smear. On TikTok, the preferred social media platform of many Youths, setting James Charles' merchandize ablaze has become its own meme, in much the same way destroying Gillette razors and Nike sneakers became online phenomenons when customers became disgruntled with those companies' actions. ![]()
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